The New Year is a great time to review what we all did and where we’re going. In this respect, I’m pleased to report the Credit Union strengthened our balance sheet, provided some of the best savings/loan rates available, and gave back profit of over $1.5 million in “Your Credit Union Gives Back” bonuses.
Success, however, isn’t measured by a balance sheet alone, but by how we serve you, our members. Driving this service is people-power, so in 2018 we expanded our member-services support team and live-support hours; and also parlayed our deep insight into the world of Farmers to offer services and value that drive agents’ businesses faster and more profitably than would otherwise be possible.
In today’s digitized world, however, to be truly effective one needs to keep up with technology. Fortunately we own/partner with cutting-edge technology firms to compete on level terms with large banks. We’re also driving the use of advanced digital-technology to help us provide easier, more satisfying services— including online and mobile—that fit seamlessly into everyday routines. Additionally, we’re making a heavy investment in machine-intelligence (the kind that makes companies like Amazon work smarter) to free up more time for our awesome staff to focus on what really counts—great member service. Collectively, our people and technology will help us to move you purposefully toward a better financial life each day.
I hope you share my sense of optimism, and look forward to working for you and your loved ones by building on our tradition of unsurpassed member service and fantastic value in all that we do.
Laura Campbell, CEO