Hello everyone! This is my first “CEO Message” and hopefully the start of a long and fruitful correspondence with members. To kick things off I’d like to tell you a little about me.
Before becoming CEO this August, I had been with the Credit Union for 22 years, the last four as President, and feel like over this time I have acquired a very large, extended family of members and staff. My “other” family comprises a husband who is a high school teacher, pilot and flight instructor, and our two children. I graduated from the University of Northern Iowa with an Accounting degree and am a CPA (inactive).
New CEOs are inevitably asked about their organizational priorities—what they plan to do on their watch to create positive change. I am grateful to be taking the helm of a wonderful, financially strong organization. This year for example we forecast a cash-bonus payout to members of almost $3 million. Banks simply don’t do this. In fact, only some 10% of all credit unions give out these kinds of bonuses. That said, I do have priorities moving forward and top among these are—first and foremost member service, a great team to achieve this, modern technology to make our member’s experience ever simpler and more seamless, and constant innovation so we’re prepared to face the future and any eventuality with complete confidence. These priorities don’t happen in a vacuum—all are focused on improving the financial lives of our members and their families. All that we do is for our members!
Now you know a bit of me and my plans, I hope to hear from you too, and look forward to ensuring the Credit Union remains an awesome asset for members, and a place that we can all call family.
Laura Campbell, CEO